Madison+Main’s Weekly Report 10/21/13

Last week at Madison+Main, we were very excited to find out that the U.S. Government was finally getting back to work, but saddened to hear that Miley Cyrus was still in the news. Our new new motto is: “More workin’, less twerkin’.”

It was a busy week, with some new faces at Madison+Main and a chance to reconnect with some old friends…

Monday  (10/14) – On Monday, we welcomed Lindsay Benesek to Madison+Main as our new part-time Receptionist/Director of First Impressions. At Madison+Main we guarantee that Lindsay will smile when you walk in, or your money back.

Lindsay Benesek and Lindsay Benesek’s evil twin.

After the MMMMM (Madison+Main Monday Morning Meeting), I dropped in on our friends at Broadscope Media to record several radio spots and a TV voiceover for Howell’s Heating & Air. The spot will be finished next week and will be running in the first week of November on a variety of Clear Channel radio stations right here in Richmond.

At the end of the day I attended a Midlothian Rotary board meeting and then raced off to football practice. The mighty Sharks of Alberta Smith Elementary remain undefeated by knocking off Betty Weaver 18-0 Saturday night at the old Clover Hill High.

Tuesday (10/15) – On Tuesday, we were delighted to welcome Danna Geisler, newly minted President of the Chesterfield Chamber, to our offices downtown. Danna, Sammy and I discussed the Chamber’s bold new marketing plans for 2014.

Later that morning, we assembled the creative team and started work on new television concepts for Springdale at Lucy Corr , and were delighted to hear that our TV marketing has been performing so well for them. Hurry, there are only ten cottages left, starting at $108,000. Yes, you read that right, Springdale is 50% off right now.

At lunchtime, I tried to join a conference call for the MS Society, but apparently had the wrong number and for once, it was good just to sit in my office with the door closed and talk to no one for an hour.

Wednesday  (10/16) – On Wednesday, I met my friend Bobby Kelland for coffee and talked about my upcoming speaking engagement at the Southport Business Association in December. I am a big fan of Aflac and big fan of Bobby. You should really get Aflac. Regardless of what business you are in, you probably need it. Call him at (804) 350-1268. (Drop my name and you may not get a discount on your supplemental insurance, but you may get a free cup of coffee.)

I had lunch with pal Bart Levi on Wednesday. She is the Marketing Director for Nimble Pitch, a very cool software program described as a “sales powered tool that helps enterprise sales people execute more effectively at every touched point in a complex sales process.” Check it out at

Later that afternoon we met with the leadership at Uptown Alley and I was able to show them their new TV spot. The Tooth Fairy, Santa and the Easter Bunny walk into a bar… check out the new spot here.

Thursday (10/17) – On Thursday, I won a personal victory in my ongoing battle with Windstream and they finally allowed me to change our “on hold” music. People called in all day, just to be put on hold. As of Thursday, when you call Madison+Main, you hear Apache by Sugarhill Gang.

In the afternoon, we worked on a variety of 2014 media plans and got the team together to concept some new TV spots. Stay Tuned!

Chris Fawcett from Third Marble Marketing dropped by in the afternoon to discuss our mutual client Davis & Green Electrical. And later that afternoon old pal Jack Hartman dropped by from Studio 108 and we worked on new TV campaign.

Friday (10/18) – The Main-iacs took time out of their busy day to dine together on delicious Chipotle on Friday. The special occasion? Senior Account Manager Katie Hurst celebrated her 2nd anniversary with the company and we roasted her. Click here to see special video highlights of “Skatie” over the last 24 months.

Friday afternoon we were honored to host the James Madison University Ad Club, 17 undergrad Dukes who travelled all the way from Harrisonburg to tour Madison+Main. Just like the D.A.R.E. ‘Scared Straight’ program, we strongly advised the kids not to do drugs or enter the AD biz.

About the author  ⁄ Dave Saunders

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