Madison+Main Weekly Report 9/5/14: Stuck in the Middle With You

Hi folks,

It was a short week at Madison+Main and I appreciate the guys and gals at work who took over last week’s report. My friend Harry Garmon, President of Top of Mind Communications, wrote me to say, “I like this week’s report better than yours,” which is a true testament to the team’s writing abilities and sense of humor.  Like the old Stealers Wheel song, at Madison+Main, I’m lucky to have “clowns to the left of me and jokers to the right…”

Holy moly. It’s September… and “…here I am, stuck in the middle with you.”


Monday, September 1st: On Monday I wrapped up a long weekend with my son Jack and we drove “The Beast” due north from Ocracoke and survived a near death experience in Buxton (long story short: a gasoline nozzle burst open while filling the car and doused me with gasoline.  Jack saved me by punching the emergency shut off button and the station manager helped hose me off.  After a few deep breaths and a quick change of clothes, we were back on the road. However, I had to stop suddenly 20 minutes later in Salvo and jump out of my bathing suit because the chemicals in the gas were burning me #NekkidInAParkingLot). Which reminds me, 20 years ago I was naked in the Black Rock Desert and almost caught on fire… it was 1994 at the Burning Man Festival.



This could have been me.

Despite this, we had a great Labor Day picnic with our dear friends, the Moon family: Rob “Full” MoonKathy “Crescent” MoonSean Moon”shine”Meghan Moon”dance”Griffin Moon”walk”, and Danny “Cutest Boy in the World” Moon. Because I still smelled like 87 octane, no one would let me cook on the grill.   


…to read the full article, follow this link.

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Madison+Main’s Weekly Report: 8/29/14: Madison+Main-iac Mashup

Hi everyone,

The Main-iacs have taken over Dave’s Weekly Report again, thanks to the overwhelming response we got after our email last month.



But really — our fearless leader is off enjoying the long weekend with his son, Jack, in Ocracoke, so we’re holding down the fort at 101 E. Cary. When it came to writing the Weekly Report, each of us wanted the chance to share a little piece of our week with you. And so, without further ado…

Monday, August 25th (as told by MarCom Executive Sarah Murphy): If you’re an avid reader of the Weekly Report, you’re probably well aware of the “Madison+Main Monday Morning Meeting. In the meeting we share personal and professional success stories from the week prior, run through our collective “to-do” list and name one special Main-iac as the “Above and Beyond” Award Winner. This week’s winner was the lovely Casey Severinghaus, and so the following Haiku is written in her honor:

Above and beyond 

Casey C. Severinghaus

 is always going.

…to read the full article, follow this link.

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Madison+Main’s Weekly Report 8/22/14: “It’s the end of the world as we know it, (and I feel fine).” – R.E.M., 1987


Posted on August 22, 2014 by madisonmain
“It’s the end of the world as we know it, (and I feel fine).”  
– R.E.M., 1987
Hey folks,

There’s so much bad news in the world today, I guess I feel guilty about telling you all of the good things that happened at Madison+Main this week. But, oh well. What the heck? That’s why you read this email. “It’s the end of the world as we know it, (and I feel fine)” by R.E.M. released 27 years ago and we’ve survived, year after year after year.

An army of evil rises in ancient Syria. The holy land is under assault by terrorists. Wildfires in the Northwest. Mexico City was crippled by 3 feet of hail. Swarms of locusts have descended upon Madagascar, but at Madison+Main we had a good week.

Monday, August 18th: On Monday we operated with a skeleton crew as JessicaLindsey, and Molly were M.I.A. since they took PTO for a little R&R. But never fear, Kara Forbis was here, making the three hour commute from Blacksburg. We had a great meeting with Brian and Morgan from Charles City-based Riverside Turf, a new M+M client that is releasing a new brand of athletic turf called Premier. Look for Premier on a golf course or pro football field soon near you.

The Monday meetings were back to back to back, but very productive. After we met with good friend and client Melissa Ball at Ball Office Products, Account Exec Casey Severinghaus and I loaded up on cookies. Why would you buy office supplies from anyone else? Ball Office Products has everything the big guys have at the same or better price…and they give you freshly baked cookies with every order.

Late Monday afternoon I met with Dan and Dave from Tax and Business Solutions, our valued biz consultants. They gave us some good advice and expense saving tips. Apparently this year I have been spending like there’s no tomorrow. ;-)


…to read the full article, follow this link.

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Madison+Main’s Weekly Report 8/15/14: Ice, Ice Baby

Hey folks,

A recent weather news story confirmed what I already discovered halfway through the month of August: this month is cool and comfortable, compared to the hot, sweaty “dog days of summer” we usually suffer through at this time of year. The last time it was this cool was 1989, when Vanilla Ice hit the scene. In fact, it’s so doggone pleasant outside, that no one — not even my friend Rey Lowe – can complain about the weather on Facebook. But the hottest thing on social media these days is the Ice Bucket Challenge, which has raised millions of dollars for ALS. Next Wednesday night, the Madison+Main-iacs and I prepare for a DIFFERENT kind of Ice Bucket Challenge to benefit the Central and Eastern Virginia Chapter of the National MS Society. I’m jumping behind the bar at Morton’s to raise money and awareness for people living with MS (like my Mom). I’ll be dumping ice in cocktail glasses and filling them with booze. To RSVP click here.

Madison+Main's Ice Bucket Challenge... for the MS Society
Madison+Main’s Ice Bucket Challenge… for the MS Society

Monday, August 11th: Over the weekend we gave our friend Leanne a big send off (a backyard BBQ, Watermelon Festival and a monuments tour of Washington, D.C.) before we dropped her off at Dulles and shipped her back to the Isle of Man.


My daughter Hattie celebrated her “Sweet 16″ birthday by going to see some band called One Direction or Wrong Direction (or something like that) at Nationals Stadium.


“It was the best night of my life,” she said.


…to read the full article, follow this link.

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Madison+Main Weekly Report 8/8/14: Football!!!

Hey folks,

It was a fun, yet exhausting week at Madison+Main, as we celebrated the return of football. The Redskins invited Brady’s Boys aka the New England Patriots to RVA, but more importantly, the Alberta Smith Sharks began preseason conditioning. All of this meant, I spent a lot of time on the gridiron this week.

This also means I was smiling a lot, since I’ve had nothing to smile about since February 2nd, when football ended. 2-4-6-8 who do we appreciate? OUR CLIENTS!

Monday, August 4th: On Monday we had very productive Creative Concept sessions for Village Bank and Yard Works, and met with Susan and Suzanne at Virginia ENT in the afternoon. Jessica joined me and introduced herself to the VA ENT team, and we worked on a 4th quarter marketing plan for the good docs at Virginia ENT. The practice is also home to Total Hearing Care, Central Virginia’s leading group of audiologists. My grandpa had a hearing aid. My dad has had five sets of hearing aids (the dog keeps eating them) and someday–soon–I’ll need a hearing aid too. And I can guarantee that I’ll be visiting the Total Hearing Care center at Virginia ENT. Seriously folks I’m not buying my hearing aid at Costco.

… to read the full article, follow this link.

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