Madison+Main’s Weekly Report 9/23/13

Last week was a good news/bad news kind of week at Madison+Main, but you know me, I’m an optimist and I always look toward the bright side. Friday, the bad news was that we need a new HVAC unit (in the building we just purchased.) The good news is that Howell’s Heating & Air is one of our best clients and is taking care of everything for us. Howell’s Heating & Air wants us to “Be Comfortable”.

Despite the dire news I’ve been hearing about Obamacare, there was plenty of good news last week:

In sporting news, I am happy to report that the Mighty Sharks of Alberta Smith up-ended the Powhatan Tribe last Saturday, 13-6, to remain undefeated on the season.

Saturday also marks the official start of Oktoberfest. Our client Capital Ale House had a mega party in downtown Richmond for their big Oktoberfest celebration. Polka, music, dancing and of course lotsa beer. Just say YES to OKTOBERFEST!

Monday (9/16) – Monday was busy and productive and it started with an inspirational message from “the Universe.” Specials thanks to Account Manager Kelley Miller who turned me on to Mike Dooley’s on Monday. If you’d like to get funny, weird, kinda random, quasi-inspirational messages delivered to your inbox each morning, sign up here.

I highly recommend it.

Speaking of Kelley Miller, I was happy to learn that she had donated a multi-media art piece to Keep Virginia Beautiful. I also purchased my tickets to the Gala on Monday. You too can support this great organization by visiting for their 60th anniversary celebration on Saturday, October 5th.

Tuesday (9/17) – On Tuesday morning we were delighted to meet with representatives from Union Presbyterian Seminary regarding their upcoming marketing needs. I was fascinated to learn more about this legendary RVA institution.

Also, on Tuesday, we paused to reflect that the “heart” of Madison+Main, the glue that binds us all, the nicest person in the world, aka VP of Operations Molly Quarles celebrated her 6th anniversary with the company. She’s on vacation this week, but I know she reads the Weekly Report, even on the beach.

Wednesday (9/18) – It was a long, glorious day on Wednesday, as we had a highly productive meeting with our client Kambourian Jewelers then worked late into the evening shooting a new television spot for Uptown Alley with our friends at Broadscope Media.

Santa, the Tooth Fairy & the Easter Bunny at
Uptown Alley’s TV Shoot

And I am pleased to report that during this year’s Amazing Raise the Lucy Corr Foundation raked in a whopping $9,135 in only 36 hours. Out of 541 charities participating, LCF ranked 27th in fundraising! Thanks to everyone who helped us provide support and care for the areas aging population.

Thursday (9/19) – In addition to Thursday being International Talk Like a Pirate Day #ITLAPD and Uptown Alley having a successful promotion that involved lots of Yarrs and Arrgghhs, Thursday was also the date of the Central Virginia Chapter of the MS Society’s Women on the Move Luncheon. At Madison+Main we were especially proud that two of the four finalists, Debra Q. Marlow at Lucy Corr Village and Melissa Ball at Ball Office Products, are both longtime clients. Both Debra and Melissa were recognized alongside Darrel Mason, Attorney and Lisa Schaffner, Public Relations and Marketing Director at UNOS.

Later that afternoon we met with Virginia Women’s Center’s executive board and presented our 2014 marketing plan. It was good seeing the docs at VWC on International Talk Like a Pirate Day. We’re making this a tradition.

Friday (9/20) – Special thanks to Digital Marketing Manager Dorsey McFadden who trained staffers on the recent changes in Facebook advertising and promoted posts. The more we know, the better job we can do for our clients. Is your company using Facebook for advertising? How has it been working for you? I’d love to get your feedback on it.

Before I close the report out, I wanted to make sure that you got your invitation to next week’s M+M Monthly Media Mixer, which starts at 5:00pm on Wednesday, September 25th at Flatheads.

About the author  ⁄ Dave Saunders

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