Madison+Main Chief Idea Officer, Dave Saunders sits down with Kieran Wagner to discuss Awareness and the role of different types of human memory. Dave explains the difference between explicit memory and implicit memory and their function in creating, driving or expanding awareness. His primary example is the National MS Society’s brand color and various ways of positioning and implementing their brand color to create awareness for their cause. This year, National MS Awareness Week is March 11-17. Do you have a question for Dave? Is there a topic you would like to see him address? Advertising? Marketing? PR? Social Media? Email us at email@example.com.