Using Social Media to Develop Influence

May 22, 2013 Posted by Dave Saunders In Video Posts Tagged Accountants, Architects, Attorneys, B2B, cultivating, expert, Feedback, influence, lawyers, Social Media Comments 0

How do you gain influence, personally, professionally, and as a company? Developing influence in the social space is essential for cultivating expert expert status. This should be a primary strategy, especially in B2B. Lawyers, accountants, consultants & business people of most types should use social media as an audience to gauge content and gain feedback.

Native Advertising, Everything Old is New

May 8, 2013 Posted by Dave Saunders In Video Posts Tagged Advertorial, Content Marketing, Inbound Marketing, Native Advertising, Not Interruption Advertising, Paid Posts, Pull Marketing, Sponsored Posts, Testimonial Comments 0

“Native Advertising” is a word that has been buzzing pretty loudly without much explanation for the past year or so. Content curated for social and mobile channels has brought with it new avenues for your marketing message. Paid posts, sponsored messages, shared posts and twitter testimonials are all new forms of time tested techniques; the testimonial, the advertorial, celebrity endorsement, etc. An increasingly savvy audience requires marketers to figure out new ways to weave a marketing opportunity into the delivery of truly desirable content.

Customer Service & Brand Promise

Mar 27, 2013 Posted by Dave Saunders In Video Posts Tagged Brand Promise, Community Engagement, Community Management, Customer Service, Engagement, Online Audience, Relationship, Social Media Comments 0

Madison+Main’s Chief Idea Officer Dave Saunders sits down with Documentary Film Producer Kieran Wagner each month to discuss brand, marketing and social media. In March Dave discusses proactive customer service through social media, and it’s effect on the fundamental way in which it affects how we deliver “the brand promise.”

Dave explains customers used to go to the responsible party or decision maker. These days, consumers go directly to their friends and family and an instantly online audience. You have to be within earshot and deliver proactive customer service to address these issues. Your customers probably won’t include you in the conversation when they give feedback if you’re not already engaged.

Implicit Memory, Explicit Memory & Awareness

Feb 27, 2013 Posted by Dave Saunders In Video Posts Tagged Advertising, Awareness, Explicit Memory, Implicit Memory, Marketing, National MS Society, Nonprofit, PR, Promotion, Strategy Comments 0

Madison+Main Chief Idea Officer, Dave Saunders sits down with Kieran Wagner to discuss Awareness and the role of different types of human memory. Dave explains the difference between explicit memory and implicit memory and their function in creating, driving or expanding awareness. His primary example is the National MS Society’s brand color and various ways of positioning and implementing their brand color to create awareness for their cause. This year, National MS Awareness Week is March 11-17. Do you have a question for Dave? Is there a topic you would like to see him address? Advertising? Marketing? PR? Social Media? Email us at shout@madisonmain.com.

SEO in Easy Terms

Feb 17, 2013 Posted by Dave Saunders In Video Posts Tagged Advertising, Business, Easy, Everyday Language, Google, Google Search (Website)j, Marketing, Paid Search, Search, SEO, Simple, Traffic, What you want to know Comments 0

Madison+Main Chief Idea Officer, Dave Saunders sits down with Kieran Wagner to discuss SEO in easy terms. Dave talks about the variety of acronyms that marketers use and demystifies one of them, Search Engine Optimization. Dave explains what businesses want to know in common sense terms and everyday language. Do you have a question for Dave? Is there a topic you would like to see him address? Advertising? Marketing? PR? Social Media? Email us at shout@madisonmain.com.

Outbound Marketing and Inbound Marketing

Jan 10, 2013 Posted by Dave Saunders In Video Posts Comments 0

Madison+Main Chief Idea Officer, Dave Saunders sits down with Kieran Wagner to discuss Outbound Marketing and Inbound Marketing. Dave talks about the differences between these two types of marketing and what each of them apply to. Outbound Marketing and Inbound Marketing is part-three of a year-long series of conversations with Madison+Main’s President. Do you have a question for Dave? Is there a topic you would like to see him address? Advertising? Marketing? PR? Social Media? Email us at shout@madisonmain.com.

Three Types of Brands

Dec 20, 2012 Posted by Dave Saunders In Video Posts Comments 0

Dave Saunders, Madison+Main’s Chief Idea Officer, sat down with documentary filmmaker Kieran Wagner to discuss the Three Types of Brands. Dave mentions the three types of brands, good brands, bad brands and brands you’ve never heard of. This video is part-two of a year-long series of conversations with Madison+Main’s President. Do you have a question for Dave? Is there a topic you would like to see him address? Advertising? Marketing? PR? Social Media? Email us at shout@madisonmain.com.

Convergence

Dec 5, 2012 Posted by Dave Saunders In Video Posts Comments 0

Madison+Main Chief Idea Officer, Dave Saunders sat down recently with documentary filmmaker Kieran Wagner. Dave discusses the age of convergence, specifically talking about marketing and communications beyond the Age of Information. This is the first video in a bi-monthly, year-long series of conversations with Madison+Main’s President. Do you have question for Dave? Is there a topic you would like to see him address? Advertising? Marketing? PR? Social Media? Email us at shout@madisonmain.com.

Review Category : Video Posts