Three Types of Brands

Dave Saunders, Madison+Main’s Chief Idea Officer, sat down with documentary filmmaker Kieran Wagner to discuss the Three Types of Brands. Dave mentions the three types of brands, good brands, bad brands and brands you’ve never heard of. This video is part-two of a year-long series of conversations with Madison+Main’s President. Do you have a question for Dave? Is there a topic you would like to see him address? Advertising? Marketing? PR? Social Media? Email us at

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