Madison+Main’s Weekly Report 5/9/14

Hey folks,

It was a busy week at Madison+Main as May rushed in. The Madison+Main-iacs and I have been attending events nonstop this month. On May 1st we sponsored the RVA Creativity Awards. On May 2nd we attended the Richmond Ad Show. And this week, I had an after-hours event every single night. That, combined with early morning meetings and late night cocktails means we’ve been burning the candle at both ends. Needless to say we’re happy the weekend is here so we can recharge our batteries. Oops, no sorry, we can’t. Graduation and lots of other events are “on tap” for tomorrow and Mother’s Day is Sunday. Oh well. That’s May, for ya.

Monday (5/5) – On Monday we said goodbye to super-intern Brandon “Dingles” Singletary, who is a rising senior at VCU. We also finalized a PR agreement with the Lightning Protection Institute for Lightning Safety Awareness Week coming up in June. We’ll be producing a national Public Service Announcement (PSA) about lightning safety.

At 5:01pm on Monday we donned our sombreros, fired up the margarita machine and celebrated Cinco de Mayo in Madison+Main-style: Fiesta de Bananas.

Ole! Ole! Fiesta de bananas was a big hit.

It was a great night and we were happy to see so many clients and friends.

Tuesday (5/6) –  On Tuesday I was moving a little slower, which is completely understandable considering how many margaritas I had Monday night. Tequila affects me much differently now at 47 than it used to when I was 27. Viva la vida! Surprisingly, everyone made it in to work on time Tuesday morning, which was important because we had a very busy day in front of us. We launched a new product video for Pro Safe Lift and had a great Lunch & Learn with our friend Brendan Kennedy from MNI. Brendan told us all kinds of cool things about new online and mobile ad networks, as well as behavioral and content retargeting. It’s cool stuff and I can’t wait to apply it to some of the campaigns we’re running. Give me a call if you want to learn more.

Between leaving work Tuesday night and meeting a client for drinks, I insisted on dropping byManchester High School to put a little life back in my work-life balance. I was treated to an amazing and spirited performance of the Bailey Bridge Middle School 6th grade band and was inspired by the flawless performance of first chair trumpet, Jack “Satchmo” Saunders.

I photoshopped Jack’s head on Louie Armstrong.

Wednesday (5/7) – On Wednesday morning I had breakfast with my buddy Jay Crabtree, president of Auxo Medical. The only thing more impressive than my chicken and waffles atBaker’s Crust is how Jay has grown and expanded his company over the past 16 years. Kudos.

On Wednesday we got a lot of things done, including writing a couple of new radio ads for our friends at Vera’s Fine Jewelers. If you’re looking for a last minute gift for a grad or Mom, you really should drop by and see Mike and Vera. Whatever the reason, whatever the season.

We hosted the Virginia Council of CEOs at our offices in the afternoon. Thanks to David Dye of Tax and Business Solutions for presenting to the group on ways to reduce their overall tax burden. Dave and his partner Dan Davies help business owners like you and me pay less to Washington. I think the CEOs like hosting events at our place, simply because we have a bar.

Thursday (5/8) – On May 8th, Sammy Yatco celebrated her 2nd anniversary with the company. We spent the day praising her and promoted her from Account Executive to Account Manager. She’s awesome and she’s earned it. #SammyIsANinja

I had a working lunch with Roger Pell and Harry Garmon, owners of Top of Mind Communications. Roger and Harry help B2B companies market themselves with greeting cards, enewsletters and animated videos.  Check out their new name, look and

In the afternoon, intern Rocky “Mullet” Granam stopped by to say goodbye. We wish him the best of luck tomorrow as he graduates from VCU. Good luck in Boston, Rocky. #DontPahkYahCahInHahvadYahd

On Thursday night we rolled out our brand and marketing discovery for the Chesterfield Chamber and I’m happy to announce that they have approved our new logo, tagline and other brand elements that we developed for them. Sammy and I left one Chamber and went to another as we joined the rest of the Main-iacs at the Richmond Chamber’s annual picnic, aka Schmooza Palooza. I’m proud to say that Kelley Miller and Lindsey Durfee won third place in the Cornhole Tournament. As it turns out, they are both deadly accurate at throwing things while intoxicated.

Our M+M’s Kelley L. Miller and Lindsey Durfee are accosted by Peter Larsen of Cobb Technologies at the Schmooza

Friday (5/9) – Today has been productive, but I won’t bore you with all of the details because I’m late for another client cocktail meeting and I’ve gotta get the Weekly Report out before 5. I hope you have a great weekend, and if you’re out and about, make sure you visit the Virginia Hops and Barley Festival. I’m proud to say Madison+Main is once again a sponsor. We love Powhatan, we love Rotary and we love beer.

And for all you mothers out there, I hope you have a great Mother’s Day.

Plop Plop, Fizz Fizz, Oh What A Relief It Is!


David Saunders
President & Chief Idea Officer

About the author  ⁄ Dave Saunders

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